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Fundamentals of SEO and its Future


On Wednesday, May 25, 2016, the CEO and Founder of GVATE LLC, Seun Ajanwachuku, hosted a SEO(Search Engine Optimization) event at The New York Code + Design Academy (NYCDA). The lecture was aimed at educating people about what SEO is, what makes it important, and what expectation we should have on the future of SEO. Ajanwachukus talk was welcomed by those who attended the events, and many of them were very interested in further discussing this topic, as evident in their active participations in asking him questions after the event and also seeking his company’s services.

If you missed the lecture or you attended the lecture and you are still confused about certain points, dont worry. This article is here to help you.


SEO course

Introduction of GVATE – New York SEO Company


GVATE is a reputable New York SEO Firm. Our company is now one of New Yorks Top 10 SEO Experts in NYC according to bing.com, yahoo.com, and google.com. GVATE owns a professional team of graphic designers, website developers, and the Manhattan based company is also a well-known New York SEO firm based on the data from bing.com and google.com. Our goal is to increase the ranking of your website on the first page or even on the top of the first page in the search results.  Our service is very targeted yet varied. Whichever size of the companies you own( small, medium or enterprise size) and whenever you start your company (newly rising startups with a limited budget or long-established companies that need better SEO service), you can always find the most suitable and personalized plans and services we offer for YOU.


High-Efficiency SEO Blueprint for a Successful Campaign


What makes an SEO campaign successful is to wisely use the keyword bank. Though it sounds like a simple idea, its extensions and its usages are very broad. We need social media optimization to strategically increase the exposure on social media platforms. We need high frequency unique content creation to color the web page from a programming perspective and to make it more interesting when people are browsing your page (it goes without saying that you may prefer Buzzfeed kind of articles to State of the Union unless it is presented in an animated video or info graph). We need high authority and parallel backlinking. We need User Interface (UI) to engage with the web users more effectively and frequently. We need website coding to strengthen and polish the website by using clean website algorithms. In the following paragraph, we will break down each element and give you a better picture of how SEO works. If you are already familiar with SEO and interested in our specific services, you can contact us right away!


Keyword Bank

Keyword bank is the consistent and simultaneous usage of keywords across websites, third party website and social media accounts.


To explain how keyword bank can help you in your SEO campaign, lets first look at the two major sample tools: Google Keyword Planner and Hit Tail.


According to Google Adwords official website, Keyword Planner is like a workshop for building new Search Network campaigns or expanding existing ones. You can search for keyword and ad group ideas, get historical statistics, see how a list of keywords might perform, and even create a new keyword list by multiplying several lists of keywords together. A free AdWords tool, Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns.In other words, inserting certain keywords and phrases into your website can help you generate more traffic by increasing your rankings in Google search results. It is as if you know what keywords that your potential customers have in mind which is capable of leading them to your website. Sometimes even those visitors are not sure of what phrases or keywords can exactly pave their ways to what they want, so it is critical that you, as a company(Startup or established company), know what keywords to associate with your brand, services and products.


According to HitTail official website, HitTail is the only long tail keyword tool that generates keyword suggestions by analyzing your existing website traffic. It provides you with very specific long tail keywords that are relevant to your audience.So the basic functions are identical to Google Keyword Planner. It analyzes your current website traffic and, as a result, provides a list of keywords that will help your customers to find you.


Social Media Optimization


First, lets look at some social media facts:


Twitter SEO fact 1: There are more than 316 million users monthly.

Twitter SEO fact 2: There are roughly 500 million tweets generated daily.

Twitter SEO fact 3: About 77% of the total users are outside of United States.

Twitter SEO fact 4: About 88% of active users rely on mobile devices.

Twitter SEO fact 5: 65% of the users expect to a response from relevant twitter account within 2 hours.

Facebook SEO fact 1: By 2015, there are about 1.39 billion active users monthly.

Facebook SEO fact 2: Photos contribute distinctively in engaging Facebook users.

Facebook SEO fact 3: 45% of the Facebook users see the access to Facebook as VERY IMPORTANT.

Facebook SEO fact 4: 23% of the total users check their accounts more than 5 times daily.

Facebook SEO fact 5: In every minute, there are more than 510 posted comments, 293000 updated statuses, and 136000 uploaded photos.

LinkedIn SEO fact 1: 1.5 million groups on LinkedIn.

LinkedIn SEO fact 2: 27% of the total users rely on mobile devices to check LinkedIn.

LinkedIn SEO fact 3: More than 3 million company pages on LinkedIn.

LinkedIn SEO fact 4: Half of the LinkedIn users have Bachelor or even Graduate degrees.

LinkedIn SEO fact 5: 45% of B2B marketers connect their potential customers via LinkedIn.

Instagram SEO fact 1: Over 16 billion existed photos on Instagram.

Instagram SEO fact 2: On average, every user has about 40 photos.

Instagram SEO fact 3: The most popular brand on Instagram is MTV, with more than 1.2 million followers.

Instagram SEO fact 4: Over 5 million photos are posted on Instagram every day, and this number is still increasing.

Instagram SEO fact 5: On average, more than a thousand comments are posted every second.

Google+ SEO fact 1: The number of monthly active users is about 359 million.

Google+ SEO fact 2: There are already about 1 billion Google+ existed accounts, and the number is increasing about 33% annually.

Google+ SEO fact 3: 18% of the marketers see Google+ as a potential market.

Pinterest SEO fact 1: Over 69% of the total users are women.

Pinterest SEO fact 2: Yet only 6% of the total users connected the Facebook account to their Pinterest ones.  

Pinterest SEO fact 3: On average, Pinterest pins are each worth 78 cents.

Pinterest SEO fact 4: The most followed brand on Pinterest is Nordstrom, with more than 4.4 million followers.

Pinterest SEO fact 5: Food is the most heated category on Pinterest, drawing the attentions from about 57% of the total users. Good news for the companies in the food industry!


So how do these facts tell the story of SEO?


Social media is the main avenue for increasing conversion rate. Social media can not only increase the exposure of your brands and companies in public, but also bridge your website to the potential customers. Each social media platform has its own features that require you to personalize your SEO campaign. For increasing conversion rate on Facebook, click here. For increasing conversion rate on Twitter, click here. For increasing conversion rate on LinkedIn, click here.


Therefore, you need minimum 2 to 3 active social media accounts and keep in mind your social media account URL. Your profile description should clearly and briefly introduce your company. Content in your social media platforms should be in sync with Keywords Bank. High frequency of posting is very crucial. We recommend that you should have about 5 to 10 posts per week.


High Frequency Unique Content Creation


Your content should be attractive enough to make the customers stay a while.”  You need to take textual content, image content, GIF and video content all into considerations, especially videos. How can video advertising benefit your business? Click here for the blog that answers your question. As for whether you should upload your video to Youtube or Vimeo, click here.


Your content should be unique! Google algorithm is very smart. It automatically filters out the identical contents, especially when they are exactly the same, because, for very simple reason, you as a web visitor dont want to see the same result in your google search engine for more than once. Variety is the key. Therefore, you may need to track your brand to prevent the content from duplication. Write something different and original. Use different images and maybe add some new features on them. Make your own videos. If you wish to create animated videos, reach out to us for a list of sample animation videos that we created in the past.


Also, you need to note that, as is shown in the facts about social media, mobile devices have been the main portal people use to access information. You should make sure that your contents are mobile-friendly. They need to look good for the mobile users, and they should be easy to read. All of those factors are what make your content unique.

High Authority and Parallel Backlinking


High authority and parallel backlinking mean that you should leave you websites fingerprint on websites with high ranking authority, inbound traffic, high period and frequency of activity per user. For example, if you can have your website links on Forbes, be ready for some good amount of traffic and a higher chance of top position on search engine results! A bit of an exaggeration, but here youll see why high authority and parallel backlinking matter.


4 data points you should pay attention to: bounce rate, time spent per visitor, visiting frequency and volume of backlinks. Bounce rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page.It is very commonly used in web traffic analysis.


There are a couple of ways to insert the backlinking. First is to show customer testimonials. For example, this video made by GVATE is a very classic testimonial.


Second is to use link reclamation, which means that one blog can involve the backlinks of many of your own companys website. For example, in our blog Let us create SEO friendly content for your website, you click on certain keywords that will navigate you to different GVATE pages.

Screen Shot 2016-05-27 at 1.47.42 PMUser Interface (UI)


User Interface is about how the content look. So now you have your content ready, and youve added the backlinks, you need to make sure that the dishes you spend so much time on at least look nice enough that can reflect its deliciousness.


There are certain elements that you need to weigh in on: Call To Action (CTA), Sticky Menu, Live Chat and or Contact details, Title (subtitle and graphic), Video or image Backed Page Header, Light graphics and Social Media Sharing widgets.


Call To Action button, aka CTA, is to remind the customers that they should take some action right now. The most classic example is the Call Nowbutton.

Sticky Menus, aka sticky navigation, are the fixed website menu constantly appear on the screen. They can help the visitors to have instant access to certain different pages on the websites.

Live Chat is very crucial. Lots of people ignore how live chat can actually increase conversation rate. GVATE here offers you a detailed article on how live chat can contribute to your conversation rate. Click here to learn more!

Video or image backed page header and light graphic are features that draw your visitorsattentions.

Social Media Sharing widgets are one of the reasons why your social media platforms matter. Social media can guide your visitors to your websites and vice versa.


Website Coding


This is programmersjam. If youre not a programming fan, what you should know about website coding is that there are some technical tricks assisting your SEO campaign in an invisible way.


To break this down, there are 6 places on your website that can be optimized by coding.


Website URL Structure: where you can make your URL clearer that internet users can have a grasp of what the page is about simply by your URL. Also, google algorithm loves things that are more organized.

Title Tag and Header Tag (H1, H2, H3): You can check one of our blogs to see the effect. For example, in Google Pay Per Click | How Much Does It Cost?, the first title What is Google PPCis an H2 title. Its very easy to learn this coding in your editing process.

Meta Description: This is a 160-character snippet in HTML that summarizes your page content.

Anchor Text and Linking: This is the clickable text in a hyperlink. We recommend that your anchor text is relevant to the page that youre navigating to.

Image Alt Tags: This is more of an image SEO optimization. Alt tags are the list of numbers and alphabets you see that represent the images. Google loves it when the alt texts can tell the story of whats on your image.

Navigation: It involved the fixed navigations and those that are not. You need to make sure that you have internal links to every page on your companys website!


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