Google Analytics is an essential digital marketing tool but seriously underused by most businesses. It allows you to measure the results of individual campaigns in real-time, compare the data to previous periods, and so much more. Here are some of the reasons that you should be using Google Analytics to measure the success of your website.
Analytics shows you data from all channels that are directing traffic to your website, including:
- Organic Search (SEO)
- Paid Search (PPC)
- Social Media
- Referrals (Backlinks)
- Direct Traffic
Being able to monitor all the platforms allows you to review what is working well in terms of advertising, and what isn’t. Having all the data in one place makes it easy to compare the different channels. If you are currently