While it’s good practice to include a call-to-action (CTA) in your blog post, these sometimes fail to entice people to take the desired course of action. Another test you should consider is including lead flows on your blog. Landing pages are an essential part of the modern marketer’s toolkit. Sometimes, your website visitors want to get straight down to business and speak with a sales rep, rather than be nurtured by marketing offers. To increase conversions, you should add messaging capabilities to high-performing web pages, such as pricing or product pages, so leads convert rather than leave. If you’ve been blogging for more than a year, you’ll likely have some blog posts that outperform others. By leveraging retargeting (sometimes known as remarketing), you can re-engage people who’ve left your website.
CRO Marketing Strategies to Try:
