The only way of reducing your bounce rate is by amping up the engagement on your page. There are two ways of looking at the bounce rate from a traffic perspective and a page perspective. If specific traffic sources have high bounce rates, then you need to look at the expectations of the visitors coming to your site from those sources. Let’s say you’re running an ad on another website, and most people coming to your site via that ad bounce, then you’re not making their wish come true. You’re not living up to their expectations. Review the ad you’re running and see if it matches the page you’re showing. If not, make sure the page is a logical follow-up of the advertisement or vice versa.
How to lower high bounce rates?
