With your first email out the door and starting to get opened and clicked by your subscribers, you’ll be able to start tracking the success of your campaign. There are two places through which you can follow the success of your email marketing campaigns it is your email marketing tool (such as Campaign Monitor) and your website analytics tool (such as Google Analytics). The reports section of your email marketing tool is the place to go to understand how people interacted with your email campaigns.
How To Measure Email Marketing Success
1. Deliverability
2. Open Rates
3. Click-through Rates
4. Conversion Rate
5. Bounce Rate
6. Unsubscribe Rate
7. Abuse Reports
8. Revenue