There are some different types of email campaigns, marketers like you can send to subscribers, and the model you choose depends on the goals you established.
12 Types of Email That Marketers Can Send
1) New Content Announcement Email
2) Product Update Email
3) Digital Magazine or Newsletter
4) Event Invitation
5) Dedicated Send
6) Co-marketing Email
7) Social Media Send
8) Internal Updates
9) Confirmation Email
10) Form Submission Kickback (Thank-You) Email
11) Welcome Email
12) Lead Nurturing Email