Before you jump in and create any adverts, it’s essential to first think about why you’re advertising and what you’re aiming to achieve. By setting yourself a few goals ahead of going live with ads, you also have something to measure your success between each target.
Choose Your Campaign Objective
Awareness: Objectives that generate interest in your product or service
Consideration: Objectives that get people to start thinking about your business and look for more information about it
Conversions: Objectives that encourage people interested in your business to purchase or use your product or service