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Significance of heading tags for SEO

The heading tag is of central importance for search engines. Search engines use heading tags to identify keywords that stand out from the remaining content by their formatting. Usually, a heading briefly states what the subsequent text section is all about. It is therefore highly recommended to use essential keywords already in the heading. The higher the position of a heading on a page, the more important it is. However, you shouldn’t use too many keywords in a heading. The keywords should have a direct relation to the content and fit into a simple sentence structure.

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