A “bounce” occurs when someone visits your website and leaves without interacting further with your site. Your bounce rate shows you the percentage of your visitors who bounce off of your site. By default, Google Analytics considers a visitor to have interacted with your site if they visited at least one additional page. The bounce rate you see in your overview report on Google Analytics is your site-wide bounce rate. It’s the average number of bounces across all of your pages divided by the total number of visits across all of those pages within the same period. You can also track the bounce rate of a single page or a segment or section of your site. It’s the total number of bounces divided by the total number of visits on a page. If you run an e-commerce site that also has a blog, you may want to implement a segmented bounce rate. Why? Your blog posts may have a very different average bounce rate than your product pages.
What is a bounce rate?
