Cost per click, or CPC, is the amount you pay for each click on one of your PPC ads in platforms such as Google AdWords or Bing Ads. Your cost per click is determined by several factors, including your maximum bid, your Quality Score, and the ad rank of other advertisers bidding for the same keyword. Your CPC is an essential metric because those clicks, and costs, add up fast. If your CPC is too high, you won’t be able to achieve a return on your advertising investment (ROI).
What Is CPC?
