Conversion rate optimization (CRO) is the process of enabling people to take action when they visit a website. By designing and modifying some aspects of a webpage, a business can increase the chances that site visitors will “convert” into a lead or customer before they leave. Many websites are designed to convert website visitors into customers. These conversions occur all over the website — on the homepage, pricing page, blog, and landing pages — and all of these can be optimized for a higher number of conversions. The process of optimizing those conversions is precisely what CRO entails.
What Is CRO?
