If you want to get your posts seen on Facebook, it’s becoming more and more likely that you’ll have to pay for reach with Facebook Ads. Paid advertising on Facebook seems to be one of the most immediate ways to impact the scope of your content.
Facebook Advertising has seen rapid growth over the years, ranking above Google ads and traditional web advertising. There are more than two billion active Facebook accounts around the world, making a company’s odds of reaching and connecting with its clients’ ideal audience quite high.