Your AdWords ROI is determined by how much you are paying for clicks and the quality of the traffic you get from those clicks. You don’t just want traffic at any price; you want affordable traffic that drives significant value for your business. The average cost per click varies depending on your industry, your business type, and what networks you’re advertising on. More competitive industries and industries with higher-priced conversions (such as enterprise software, industrial equipment, or expensive services in the law and financial sectors) tend to have more expensive costs per click.
What’s a Good CPC in AdWords?
