Once your sales and marketing engine consistently attracts website visitors — and at progressively high amounts — you should start thinking about CRO to convert those visitors into leads for your sales team. Businesses typically have a finite demand for products and services, so it’s imperative that you make the most out of your existing website traffic. Tools like Google’s Global Market Finder can show you online search volume to give you an idea of your potential customer demand. To improve your business’s conversion potential, you need to look back at the term we defined at the beginning of this article: conversion rate optimization. You don’t just want 50 more conversions from a webpage — you want 50 more conversions for every X amount of people who visit it. Conversion rate — it’s the percentage of people who convert on your website based on how many people have touched it.
When is conversation rate optimization (CRO) right for your business?
