As of 2016, RankBrain was the third-most important ranking factor of Google’s algorithm. If you’re not familiar with RankBrain, its primary purpose is to improve search results for users by better understanding their search intent. If a user clicks on your page and leaves without any interaction, that could signal to RankBrain that your site is not useful. It makes it look like your result doesn’t match the searcher intent well. As a result, RankBrain says, “Maybe this page shouldn’t be so high in the results.” Can you see how these connect? If you understand bounce rate correctly, it can tell you if your marketing strategy is valid and if your visitors are engaging with your content. The key is to understand what your “target” is and break down your bounce rate.
Why is Bounce Rate significant?
