Quality Score is a measure of an advertiser’s relevance as it relates to keywords, ad copy, and landing pages. The more relevant your ads and landing pages are to the user, the more likely it is that you’ll see higher Quality Scores. Quality Score is calculated by the engines’ measurements of expected click-through rate, and relevance, and landing page experience. A good CTR will help you earn higher Quality Scores.
How CTR Impacts Quality Score:
