27 June,2019
GVATE LLC.
Since CTR is so important, you optimize all of your ads for CTR, and not forget about other metrics, like conversion rate. Success in PPC is not about Ad Rank and CTR. Always focus on business metrics first, and CTR second. There are times when a low CTR is OK – and maybe even a…
26 June,2019
GVATE LLC.
Quality Score is a measure of an advertiser’s relevance as it relates to keywords, ad copy, and landing pages. The more relevant your ads and landing pages are to the user, the more likely it is that you’ll see higher Quality Scores. Quality Score is calculated by the engines’ measurements of expected click-through rate, and…
25 June,2019
GVATE LLC.
CTR is not just an indication of how relevant your ads are to searchers. CTR also contributes to your Ad Rank in the search engines. Ad rank determines the position of your ad on the search results page. The top position doesn’t go to the highest bidder. It goes to the advertiser with the highest…
24 June,2019
GVATE LLC.
CTR is relative to: • Your industry. • The set of keywords you’re bidding on. • Individual campaigns within a PPC account. It isn’t unusual to see double-digit CTR on branded keywords when someone is searching for your brand name or the name of your branded or trademarked product. It also isn’t unusual to…
21 June,2019
GVATE LLC.
The average number of clickthroughs per hundred ad impressions expressed as a percentage. It is essential to distinguish what a clickthrough rate does and does not measure. The CTR measures what percentage of people clicked on the ad to arrive at the destination site; it does not include the people who failed to click, yet…