Cost per click, or CPC, is the amount you pay for each click on one of your PPC ads in platforms such as Google AdWords or Bing Ads. Your cost per click is determined by several factors, including your maximum bid, your Quality Score, and the ad rank of other advertisers bidding for the same…
Update News Month: June 2019
When a Low CTR Is OK:
Since CTR is so important, you optimize all of your ads for CTR, and not forget about other metrics, like conversion rate. Success in PPC is not about Ad Rank and CTR. Always focus on business metrics first, and CTR second. There are times when a low CTR is OK – and maybe even a…
How CTR Impacts Quality Score:
Quality Score is a measure of an advertiser’s relevance as it relates to keywords, ad copy, and landing pages. The more relevant your ads and landing pages are to the user, the more likely it is that you’ll see higher Quality Scores. Quality Score is calculated by the engines’ measurements of expected click-through rate, and…
How CTR Impacts Ad Rank:
CTR is not just an indication of how relevant your ads are to searchers. CTR also contributes to your Ad Rank in the search engines. Ad rank determines the position of your ad on the search results page. The top position doesn’t go to the highest bidder. It goes to the advertiser with the highest…
What Is a Good CTR?
CTR is relative to: • Your industry. • The set of keywords you’re bidding on. • Individual campaigns within a PPC account. It isn’t unusual to see double-digit CTR on branded keywords when someone is searching for your brand name or the name of your branded or trademarked product. It also isn’t unusual to…
Clickthrough Rate:
The average number of clickthroughs per hundred ad impressions expressed as a percentage. It is essential to distinguish what a clickthrough rate does and does not measure. The CTR measures what percentage of people clicked on the ad to arrive at the destination site; it does not include the people who failed to click, yet…
The problem with URLs
You might be thinking, “Why would anyone duplicate a page?” and wrongly assume that canonicalization isn’t something you have to worry about. The problem is that we, as humans, tend to think of a page as a concept, such as your homepage. For search engines, though, every unique URL is a separate page. To a…
What is a canonical tag?
A canonical tag (aka “rel canonical”) is a way of telling search engines that a specific URL represents the master copy of a page. Using the canonical tag prevents problems caused by identical or “duplicate” content appearing on multiple URLs. Practically speaking, the canonical tag tells search engines which version of a URL you want…
Why should I choose a canonical URL?
Figure: Canonical Tag – Author: Seobility – License: CC BY-SA 4.0 It helps search engines to be able to consolidate the information they have for the individual URLs (such as links to them) into a single, preferred URL. With a variety of URLs, it’s more challenging to get consolidated metrics for a specific piece of content….
Which is my canonical URL, according to Google?
Use the URL Inspection tool to learn which page Google considers canonical. Note that even if you explicitly designate a canonical page, Google might choose a different canonical for various reasons, such as performance or content.