Your header content plays a role in matching your content to a searcher’s goal, beyond simple keyword rankings.
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Your header content plays a role in matching your content to a searcher’s goal, beyond simple keyword rankings.
The heading tag is of central importance for search engines. Search engines use heading tags to identify keywords that stand out from the remaining content by their formatting. Usually, a heading briefly states what the subsequent text section is all about. It is therefore highly recommended to use essential keywords already in the heading. The…
Headings are signposts that guide readers through an article. Because people tend to read them carefully, they should indicate what a section or paragraph is about, or people won’t know what to expect. Also, headings may help them get back on track if they get lost. Heading structure is important for accessibility as well, especially…
Headings help users and search engines to read and understand the text. For example, they act as signposts for the readers and make it easier for people to understand what a post or page is about. Headings also define which parts of your content are essential, and show how they’re interconnected.
On June 2, Google Search Liaison Danny Sullivan tweeted that Google would be releasing a new broad core algorithm update on June 3. The next day, Google confirmed the update was live and would be rolling out to its various data centers over the coming days. As is the case with any broad core algorithm…
These ranking systems are made up of not one, but a whole series of algorithms. To give you the most useful information, Search algorithms look at many factors, including the words of your query, relevance, and usability of pages, the expertise of sources, and your location and settings. The weight applied to each factor varies…
The Google algorithm’s most important feature is arguably the PageRank system, a patented automated process that determines where each search result appears on Google’s search engine return page. Most users tend to concentrate on the first few search results, so getting a spot at the top of the list usually means more user traffic.
Google’s algorithm does the work for you by searching out Web pages that contain the keywords you used to search, then assigning a rank to each page based on several factors, including how many times the keywords appear on the page. Higher ranked pages appear further up in Google’s search engine results page (SERP), meaning…
The formula Google uses to rank the resulting Web pages from a user’s query. Along with the PageRank system that was Google’s major contribution to evaluating website importance due to popularity, Google uses numerous other criteria that change periodically to deliver more relevant results as well as to prevent people from gaming the system.
To give a little context into what’s achievable with Facebook Ads, we ran an experiment to see what a budget of $5 per day would get us. How much $5 per day will buy you, these are the numbers: Page Likes – 9 likes per day Clicks to the Buffer homepage – 1 per day…