In this article, we will be exploring Google pay-per-click strategies for NY eCommerce Companies that can help you drive more traffic to your website and increase your conversion rate. Pay per click or PPC means that you are only charged when someone clicks on your ad and visits your website. As an eCommerce company, one of the most important goals is to maximize sales from customers who visit your site. With that in mind, it is essential to get the highest return on investment (ROI) from your PPC campaigns so you can optimize every dime of profit you gain from each sale.
If you’re running an eCommerce business in New York, you’ve probably heard plenty of advice on using PPC to drive traffic to your website and increase sales. But with so many different approaches, it can be hard to know which one to follow. This article will share ten of the best strategies eCommerce companies in New York should use when managing their Google AdWords accounts and other PPC efforts. They may seem simple, but these tips and tricks have helped thousands of companies across the country maximize their ROI from their PPC campaigns and can help you do the same!
By using the following Google PPC strategies, You can increase your eCommerce business’s customers.
1: Look for keywords with Decent Monthly Searches:
How do you ensure that your eCommerce store or agency will have the best conversion rate possible? The key to making it work, though, is to ensure that you’re bidding on the right keywords in the first place. If your target market isn’t using these keywords when they search online, you’ll waste your money on clicks from people who aren’t interested in what you have to offer.
2: Google Search ads:
Are you in charge of marketing for an eCommerce company in New York City? You’re likely using Google PPC search ads to gain new customers and increase revenue, which can be an effective strategy if you know how to use it correctly. For an effective Google Search ad, you need to implement emotional trigger keywords in your copies. This will boost CTR and lower CPC, and increase conversion rate.
3. Google Display ads:
Google Display ads might be the best way to market your eCommerce company. Why? Because it’s affordable, cost-effective, and gives you the power to reach customers who are browsing on Google but not actively searching for your product or service. But just because it’s affordable doesn’t mean it’s easy — creating PPC Google Display ads can seem like rocket science if you don’t know what you’re doing. We decided to give you our five top tips to help you create successful PPC Google Display ads that drive conversions and results!
When creating your creatives, you want to keep your brand image and target audience in mind. Each display campaign group will share the same brand voice but a different target audience feels. Finally, find the display ad in other dimensions when launching your display campaign.
4. Google Shopping ads:
eCommerce companies in New York City, take note: Google Shopping Ads can be your new best friend! Google’s PPC strategy allows you to target customers searching on Google with ads that match products you sell directly, increasing your chances of making the sale right then and there and cutting out the middleman (eBay, Amazon, etc.).
As an eCommerce business in New York, getting your products seen by potential buyers can be difficult. But did you know that Google’s product listing ads (PLAs) are an extremely effective way to get noticed? These ads have prominent placement on Google Search and other Google properties, and they allow you to highlight your products while still including critical information like price and availability.
5: YouTube video ads:
Are you looking to build your business and increase sales? YouTube advertising may be the way to go! YouTube has become one of the most popular ways people consume video content and advertising, making it an ideal platform for businesses of all sizes to get their message out there without spending a fortune on TV ads. If you’re looking to advertise on YouTube, you want to ensure that your content is captivating, short, and sweet.
Using YouTube to sell your products has become increasingly familiar with eCommerce companies. Although it’s not the only way to do so, it’s the most popular way. And when you think about it, there are so many benefits to using this platform as a paid advertising strategy that we’re surprised that more businesses aren’t taking advantage of it already!
6: Collection ads:
When it comes to advertising, not all companies are the same, and what works well for one might not work well with another. Google PPC collection ads work particularly well with online eCommerce companies. They help drive traffic to specific products within an eCommerce website rather than driving traffic to the website itself.
Google’s PPC Collection Ads (formerly Product Listing Ads) have been around since 2012. Still, they aren’t widely used by eCommerce companies yet, even though they can be pretty practical and have some unique benefits over regular text ads.
7: Instant experience ads:
It’s essential to set clear, measurable goals before starting any marketing campaign, and Google PPC instant experience ads are no different. Setting specific and achievable goals before creating your first ad will be more likely to see results.
8: Gmail Sponsored Promotions (GSP):
Google Sponsored Promotions (GSP) are a great way to drive traffic to your business by targeting Gmail users and directing them to your site via text links. The best part about this service is that you only pay when someone clicks on your link! This makes it an ideal solution for eCommerce companies looking to grow their sales, whether they are selling online or in-person.
With more than 425 million users and plenty of unique selling points, Gmail offers a massive platform for eCommerce companies to reach potential customers with PPC ads.
9: In-stream Ads:
One of the most effective ways to drive conversions from your website to your sales platform is through PPC advertising on Google or any other search engine. Targeting relevant keywords used by your potential customers and optimizing ad copy that speaks directly to them will help you achieve higher click-through rates, lower costs per click, and more conversions over time.
Google PPC in-stream ads have been around since 2012, but plenty of companies don’t have them in place on their sites, and even more that aren’t aware of all the benefits they can bring to the table.
10: Local Services Ads:
Ads are Google’s lifeblood, and they have so many different types of ads that it can be overwhelming to know where to start when building an eCommerce business. With local service ads, you are paying per lead instead of paying per click. Your eCommerce business must have a local aspect to be qualified for Google local service ads.