Lead generation is the process of identifying and cultivating potential customers for a product or service. It involves collecting information about potential customers and using it to make contact and build relationships with them. This can be done online or offline, through a variety of methods such as surveys, webinars, ads, email campaigns, and more. The goal is to generate interest in a company’s products or services and to collect the contact information of potential customers so they can be contacted and nurtured further.
Here are 10 Proven Tips for Generating More Leads on Your Real Estate Landing Page:
Table of content:
-
Optimize for SEO:
-
Use a Clear Call-to-Action:
-
Offer Something in Exchange for Contact Information:
-
Include Testimonials and Social Proof:
-
Make Your Form Easy to Complete:
-
Showcase Your Properties:
-
Use a Responsive Design:
-
Use an eye-catching headline:
-
Include a contact form:
-
Utilize re-targeting:
1: Optimize for SEO:
Make sure your real estate landing page is optimized for search engines so that potential leads can find your page easily. Optimizing for local SEO is essential for real estate landing pages. Include local keywords and phrases that are related to the location of the property. Use relevant keywords in the content, titles, and meta-descriptions to ensure your page shows up in relevant searches.
2. Use a Clear Call-to-Action:
Make sure your call-to-action (CTA) is prominent and clear. Your CTA should tell visitors exactly what to do when they land on your page, such as “Sign Up for a Property Tour.”
3. Offer Something in Exchange for Contact Information:
Ask visitors to provide their contact information in exchange for something valuable, such as a free guide or report, or a free home buyer’s guide, listing all the necessary steps to take when buying a home.
4. Include Testimonials and Social Proof:
Show potential buyers that you have a successful portfolio of real estate by including customer testimonials and other forms of social proof.
Testimonials and social proof are powerful persuasive tools that can help generate leads on your real estate landing page. They add credibility to your page, demonstrating the success of your past clients and the effectiveness of your services. Testimonials can be used to show off your successes, highlight customer service, and demonstrate the quality of your services.
When selecting testimonials for your real estate landing page, try to focus on specific results achieved for clients. For example, if you are a real estate agent, you could include a testimonial from a client who was able to purchase their dream home with your help. Or, if you are a real estate investor, you could include a testimonial from a client who was able to increase their rental income with your help.
Social proof is another great way to generate leads on your real estate landing page. This can include reviews from online platforms, such as Google Reviews, or photos and videos of your past clients’ experiences. You can also include comments or reviews from your social media channels. This will help to give potential new leads an idea of the kind of service they can expect when working with you.
Overall, including testimonials and social proof on your real estate landing page is a great way.
5. Make Your Form Easy to Complete:
Try to keep your form as short as possible to ensure that visitors don’t get overwhelmed. Aim to collect the minimum amount of information necessary to complete the transaction.
| Make the form easier: | Use simple, concise language to make the form easier to understand. Use autofill options, such as address data, to speed up the form-filling process. |
|---|---|
| CTA (Call to action) | Use a clear, concise call-to-action button at the end of the form. |
| Add helpful visual cues: | Add helpful visual cues such as labels and icons, to guide users through the form. |
| Ask most relevant information: | Keep the form short and to the point. Ask for only the most relevant information. |
| Form should be mobile-friendly: | Make sure the form is mobile-friendly so that users can complete it on any device. |
6. Showcase Your Properties:
Include high-quality images and videos of your properties to give potential buyers a better idea of what they’re getting. Showcase your properties with stunning images. Use high-resolution photos to draw in potential buyers and showcase the unique features of each property.
7. Use a Responsive Design:
- Make sure your landing page looks great on both desktop and mobile devices.
- Make sure your landing page is optimized for mobile devices. Responsive design ensures that your content is easy to read and navigate on any device.
- Feature high-quality images of homes, neighborhoods, and lifestyle amenities that are appealing to potential customers.
- Include a prominent call-to-action (CTA) button on the page, such as “Schedule a Showing” or “Get Pre-Approved Now.”
- Offer potential customers the option to fill out a short form to receive more information about the property or receive a call back from an agent.
- Embed a Google map on the page, so visitors can see the exact location of the property.
- Include testimonials from past clients to demonstrate the quality of your services.
- Add social media sharing buttons to your landing page so visitors can share it with their network.
- Consider using a chatbot to answer common questions and provide more information about the property.
8. Use an eye-catching headline:
Your headline should grab the attention of potential leads and make it easy to understand what they can expect from your page.
Example: “Discover Your Dream Home Today: Unlock the Possibilities of Real Estate”
9: Include a contact form:
Make it easy for potential leads to get in touch with you by including a contact form on your landing page.
| Contact Form should be information collective: | Start by creating a contact form on your landing page. This should be designed to collect the minimum amount of necessary information, such as the prospect’s name, email address, phone number, and any other additional information you require. |
|---|---|
| Contact Form should be prominently visible: | Make sure the contact form is above the fold and prominently visible on your page so that visitors can see it without having to scroll down. |
| Contact form should be easy to use: | Ensure that the contact form is easy to use and doesn’t require any complicated steps or too much information from the user. |
| Use CTA Button: | You can also add a call-to-action (CTA) button that encourages the user to submit the form. A clear and concise CTA can increase form submissions. |
10: Utilize Re-targeting:
Retargeting is a great way to bring back visitors who may have left your page without taking action.
Retargeting is a great way to generate more leads on your real estate landing page. Here are some steps to help you get started:
| Create a Retargeting Audience: | The first step is to create a retargeting audience or a list of people who have visited your real estate landing page. This can be done through a third-party retargeting service such as Google Ads or Facebook Ads. |
|---|---|
| Craft Relevant Ads: | Once you’ve created your retargeting audience, the next step is to craft relevant ads that are tailored to the interests of your audience. Think about the demographic information you’ve gathered and create ads that appeal to their interests. |
| Track Performance: | Once your retargeting ads are live, you’ll want to track the performance to see which ads are the most effective. Make sure to review the data often so you can make any necessary changes to ensure your ads are performing well. |
| Test and Refine: | Finally, don’t be afraid to test different ad variations and refine them over time. This will help you to continually optimize your retargeting campaigns for better lead generation. |