Local SEO has constantly been changing and evolving for the past few years. This means that SEO strategies that were effective in the past may also be outdated now. Photography companies need to stay on top of the latest SEO strategies that work.
Building a beautiful website and having high-quality content is a necessary but not a sufficient step in photography SEO. You still need to know the best ways to be found in local searches.
In this article, we will give you a few tips and tricks on how you can improve your local SEO.
Tables of Content:
1: Spruce up Google Business profile:
2: Focus on your on-page:
3: Localize your keywords:
4: Map yourself on Google:
5: Get NAP on:
6: Expose to directories:
7: Build the best links:
8: Get reviews and testimonials:
9: Optimize your site for mobiles:
10: Improve your user experience (UX):
1. Spruce up Google Business profile:
Google Business profile is a free platform that businesses can use to create a page on Google to connect and engage with customers. Google Business lists aren’t paid ads and aren’t organic results on Google. Instead, they’re where people can look up your business information and contact information, such as your address and phone number. Add items such as events, products or services you offer, photos, videos, hours of operation, and more.
This is the perfect marketing solution for photographers and creative professionals who want to enter the photography industry. Many SEO companies are charging hundreds of dollars for this service.
2: Focus on your on-page:
SEO is a popular and essential marketing strategy for every business, but it can also be confusing. Knowing which efforts will lead to the best results with so many work tactics is challenging.
On-page SEO is an integral part of search engine optimization, and it’s essential to have a solid strategy in place. If you’re running a photography business or agency, here are some on-page SEO strategies you can take advantage of:
I. Be aware of your title tag and meta description
II. Using bold, descriptive words will give you an edge regarding click-throughs and search rankings.
III. Avoid using filler words like the, and, they, and so on.
IV. Use the exact keywords when writing your title tag and meta description. This allows search engines like Google to know what your page is about.
V. To optimize your website for photography, include descriptive text on high-quality photos.
VI. Use the most relevant keywords related to your business’ products/services in your meta descriptions and title tags.
03. Localize your keywords:
More people than ever before are turning to the internet for information. And if you’re a small business with a location-based product or service, one of the best ways to draw in potential business can be through your local SEO strategy.
Heading into the holiday season, you must do all you can to maximize your chances of getting your website noticed by people in your area.
Let’s face it; it’s never been easy to get noticed on the web. It has become even harder with the emergence of Google Local and mobile devices taking center stage in people’s lives.
Despite this, some local SEO strategies remain true to themselves. The fact is that local SEO is all about creating hyper-focused content, which goes hand in hand with hyper-targeted traffic.
04. Map yourself on Google:
Google Maps is an asset to any business in the tourism and hospitality industry. If you own photography business, there are numerous ways that you can utilize Google Maps as an asset to your online marketing strategies. Mapping your locations and online presence may set you apart from your competitors and attract clients looking for you.
05. Get your NAP on:
Creative professionals should follow this one point. By keeping their details on the net updated and organized, photographers stand a better chance of enjoying a good reputation on the web. The first action is to ensure that your Name, Address, and Phone number are consistent across the web and your Google Listing. Google favors websites with consistent information across the web over sites with inconsistent data.
06. Expose yourself to directories:
Most companies think their website is visible enough, but it is not. When reputable SEO professionals reach out to your company with webstie vital information, this is a clear sign that your site has reached a point where immediate action is needed. The main issue is that thousands of directories are out there, in which more and more companies are being added, but they do not know why. They do not think they are even required to submit their website to these directories, and they believe they are just meant for search engine bots. However, the fact is far from the truth.
It is not so easy to get on the first page of Google search or any other major search engine, but it’s not impossible. Everything in life is achievable, but it is necessary to work hard to achieve your goal.
The exposure to directories and SEO strategies for Photography Companies is a massive exercise, seeing that the photography business industry is a red ocean space.
07. Build the best links:
Successful photography requires more than just a good camera and a creative eye: It requires a great deal of marketing know-how.
Photography businesses must consider many factors when developing their marketing strategy, including the best way to promote their products and services and how to keep their clients happy and coming back for more.
Medium offers the perfect platform to showcase photography companies’ work and reach potential clients interested in purchasing professional products/services. Consequently, this platform can help you with your link-building strategy as well.
Building links to your website is an important SEO strategy for photography companies. You are sending signals to search engines to rank your pages higher by building links. Link building is imperative if you want your target audience to find you. Ensure that your links are from high-quality sources and don’t violate SEO laws.
08. Get reviews and testimonials:
A testimonial is one of the best ways to support and promote your business. It’s a great way to show prospective clients you can deliver fantastic results at competitive rates.
We all know testimonials have the power to build trust and credibility within your photography business. One essential item to keep in mind is how the reviews are provided. If possible, it is best to advise your clients to attach a photo to the review.
09. Optimize your site for mobiles:
Professional photographers are constantly developing their skills, knowledge, and business. They want to engage with their customers and look for ways to increase their revenue. Creating a mobile version of their website is essential to their marketing strategy. According to Google, half of the searches made on mobile devices are related to local searches. This makes optimizing your website for mobiles so potential clients can find you even more critical.
10. Improve your user experience (UX):
Photography companies always need quality UX-SEO strategies that will improve their user experience and assist them in being successful in the highly competitive market.
Did you know that the average bounce rate (the percentage of visitors to your website who leave without visiting other pages) is 62%?
It seems that many photographers don’t put much effort into their UX (user experience) because they prioritize more time on capturing the best pictures. However, we all know you can’t have one without the other.
It would help if you worked with SEO companies with experience optimizing your website UI for the best bounce, retention, and conversion rates.