Many of your visitors will be startups or established companies launching a new product or service and searching for the best PR firm to get the word out to the target audience. Your website must have the ability to convey your fundamental value proposition quickly, easily, and accurately so that visitors can decide whether or not they want to do business with your firm. This is why it is crucial to have a fast website loading speed. This article will discuss how PR firms can increase their conversion rate by 5-10% just by increasing their website loading speed across the board.
1: Perform A/B Testing Frequently:
Every company wants to have their websites be easily accessible and appear on the first page of Google search results. Website speed is crucial when it comes to your website’s success. According to Google, slow websites may lose potential customers, and Google may penalize you with lower search rankings if they find your site loading slowly. The number one thing people complain about when it comes to mobile sites is how long it takes to load, according to Kissmetrics. To ensure that your website doesn’t suffer from slow loading times and keep you in Google’s good graces, you need to conduct A/B testing on your site frequently.
2: Reduce the Number of Website Pages:
Speed, speed, speed! These days, it’s all about the speed of our websites and the user experience it provides to our customers and prospects. One of the most effective ways to improve the user experience is by reducing the number of pages on your website.
Website speed is often overlooked as an essential factor in deciding if a website will convert potential customers. If your site takes too long to load or is too confusing, people will leave before seeing what you have to offer them. If your content and pages are heavy, you may need to reduce the number of pages on your site to load more quickly and take up less space overall.
3: Include Attractive CTAs:
PR websites are often slow, clunky, and difficult to navigate, but you can fix that by adding an attractive CTA (Call to Action) button to your main menu bar or sidebar. This will make your website faster and easier to use, increasing the likelihood that potential clients will find what they’re looking for and take action.
4: Pay Attention to Website Security:
Website security should be an essential concern of public relations companies, as the last thing they want to deal with is the issues that come along with a hacker who decides to mess with their website or their clients’ websites. However, many public relations companies don’t pay attention to this concern and even spend less attention when told about potential risks.
Website security and speed are significant factors in the success of any business and should never be overlooked. If you own a public relations company, it’s essential to ensure your website is secure, fast, and easy to use.
5: Beware of 404 Errors:
Every second counts when it comes to website speed. A faster-loading site makes the visitor happier and more likely to return. Search engines like Google give higher rankings to quick-loading and speedy sites, but 404 errors can slow down the loading time of your website, which can lead to lower search engine rankings and lost revenue. Every seasoned web developer knows that 404 errors are inevitable.
6: Use Adequate Images and Videos:
If you want to improve your website’s speed, one of the fastest ways to do that is by using adequate images and videos on your site. Without them, your page could be relatively slow when users visit your site, making them less likely to stay on your site and potentially lose interest in your company or product. To help you get better at using images and videos on your website, here are some great tips for adding them with speed in mind.
- Make Sure Your Images Stand Out
- Ensure Visuals Enhance The Content
- Don’t Use Stock Photos
- Optimize For Each Platform
- Don’t Be Cliche
- Keep It Short And Sweet
- Focus On Visual Appeal
7: Focus on the Flow:
When your website is slow, your business suffers. Your customers will abandon it before making it to the end of the conversion funnel, and you will miss out on valuable site traffic and leads. Make sure that this doesn’t happen to you by focusing on the flow – the process of making your website as fast as possible without compromising its design and usability.
Web traffic drives your business, so it’s essential to create quick, easy-to-navigate web pages. The easier your website visitors can reach your site’s desired destination on each visit, the better your conversion metric will be. Focusing on the user experience flow is one way to make sure users reach their goals quickly and efficiently – whether signing up for your newsletter or purchasing products from your online store.
8: Avoid Post-Click Landing Page Redirects:
Redirects are one of the most effective means of improving your website’s speed, but be careful! Post-Click Landing Page Redirects can slow down your website or chase away potential customers with endless loops and frustrating redirects.
Landing pages are designed to give you the best possible user experience by focusing your attention on the one product or service you’re trying to sell. But sometimes, even the most diligent website developers can make simple mistakes that lead to landing page redirects, forcing users to click back and lose their place in the sales funnel. This wastes their time and, worse, their money. For instance, let’s say someone has just clicked on an ad to find out more about your product’s features and benefits.
9: Make It Responsive and Easy to Navigate:
In today’s online world, speed matters. The faster your website loads, the more people will be willing to visit it. People make snap decisions about which websites to see and how to spend their time online; if your site takes too long to load, you could lose the potential customer. Making your PR website responsive and easy to navigate makes sense; it attracts potential customers to your site and encourages them to stick around and explore your products or services.
10: Leverage Google Page-Speed Insight:
Since faster loading times are an essential factor in your website’s performance, why not start by looking at the Google Page-Speed Insights tool? It’s an online tool that allows you to evaluate your site and learn how to improve its speed.
For example, our website tells us that we need to reduce the size of our files and compression ratio, clean up our code, limit the number of redirects, and optimize our images.
11: Conduct Site and Usability Audits:
A website can be a precious tool in any business, even if that business is in the public relations industry. A public relations site can tell your clients more about you and give them information on how they can get in touch with you. However, your website won’t be able to do this effectively if it’s hard to use or unappealing to look at. To make sure that your website is the best representation of your company, ask a professional auditor to look at it and give you their honest feedback on what you need to do to improve it and better serve its purpose.