Google Adwords marketing is quite useful for attracting your target customers and increasing your online sales. AdWords provides you with the opportunity to draw the attention of your target audience to your e-commerce online or offline store. Enhancing your Adwords performance seems to be one of the most difficult tasks for a lot of e-commerce businesses. This is a problem because a lot of ecommerce companies are running basic AdWords campaign that is lacking a concrete e-commerce AdWords strategy. It is very critical to regularly monitor your Adwords and improve certain areas & implement some new techniques in the event that something isn’t working. Here are some effective Adwords strategies for your e-commerce business which are tried and tested by many e-commerce business owners.
✓Formulate Adverts for Every Item Which You Stock
In order to get excellent results with Adwords, it is essential to create adverts according to the individual item. If you are running a small e-commerce store, you can accomplish it manually. However, if you own a big inventory which constantly changes, then it can become more tedious for you to manage on your own. To overcome this problem, dynamics search ads are quite popular. They seem to work similar to Google shopping ads, which have no keywords as Google will decide when to display your product.
✓Stay Competitive to Increase Your Revenue and Sales
It is quite important for every e-commerce business to keep eye on your competitors and know what they are doing in their process. Competitor prices might fall and rise & sales may come & go quickly if you do not pay much attention to what your competition is doing, and hence, your chance of getting more revenue will be missed. If you advertise using Google Merchant Center & connect your Adwords account to it, then you can use auction insights reports to know how competitors are performing in terms of rank and impression share. This can become quite useful when you want to learn more about the biggest competitors for your e-commerce business.
✓Monitor the Results of Your E-commerce Business
The most important thing in Adwords implementation for your e-commerce business is monitoring your progress. There are some business owners that will run a campaign and leave it untouched for months without creating any new ads or making any changes. But it is quite essential to monitor your AdWords on the daily, weekly and monthly basis. Doing so will minimize the volume of wasted capital. You can also hire experts to manage Adwords for your e-commerce business and monitor its results for continual success.
✓Setup Appropriate E-commerce Tracking
This is quite an important step which is often implemented by many e-commerce businesses. If you want to really track the ROI of the Adwords for your e-commerce company, then you can implement Analytics e-commerce tracking. By doing so, you can get suitable price rates for items and the tracking will provide you with good visibility on specific products which you sell. It can tell you how much revenue you get from every sale, where the sales are coming and many other things. Google Adwords will help you keep an eye on your sales products and their price rate.
✓Never Stop Experimenting
E-commerce and Shopify are considered very fluid in general. Being an e-commerce shop owner, you must always incorporate some new strategies for generating more sales. Google Adwords is becoming a new trend in terms of e-commerce marketing, which many businesses still haven’t considered. This is the perfect time for honing your skills and trying out different strategies, which will allow you to get incredible results out of it.
✓Social Proof Your Ads for Higher Conversion
The social proof not only works well for the landing pages, but it can also be preferred for your adverts as well. There are two ways for including a social proof for your ads, such as adding extensions for a seller rating and adding review extensions. The review extension lets you show third-party reviews along with your ads. The seller rating extension is quite useful for increasing your conversion rates by showcasing advertisers with high ratings.
✓Make Use of Countdowns to Inspire Urgency for Limited Time Offers
A useful and highly underused feature in AdWords is the countdown time feature, which helps you by showing the accurate countdown of your ads to bring increased conversion rates and inspire urgency for your offers.
✓Dividing Shopping Campaigns With Product IDs
Google offers enormous ways to divide your business product feed. However, for most advertisers, it will be easier if you divide your business shopping feed with the product ID. Splitting it into smaller groups is very important. To get good ROI from Adwords campaigns, it is essential to set up bids that relate to the product price.
✓Benefits Offered by Google Adwords for Your Business
The world of marketing has been changing drastically over the past few years & AdWords is one of the interesting platforms which spearhead this change.
- Adwords Increases Customers and Leads: One of the best tools for lead generation is Google analytics. When your e-commerce campaign is established properly, then it has the potential to send you highly targeted leads for your e-commerce business. Google Adwords lets you concentrate on people who search for what you provide, rather than just hoping those people stumble upon your ad and click on it.
- Serves as a Flexible Marketing Platform: People who make use of Google Adwords will tell you immediately that it serves as a wonderful marketing platform. This platform is suitable for all types of organizations. You can turn your ads on or off of Google whenever you see fit. Businesses can easily focus on specific users and you can also target customers in different locations as well as people who use different devices by using Google Adwords.
- Get Higher ROI: Unlike other types of marketing channels, you will pay only for the ads which people click on. By optimizing your Google AdWords campaign, you are sure to get a higher return on investment that is much harder to accomplish with other marketing techniques. To have a clear idea of what provides you with good results, you need to test and track your campaign continuously. Google Adwords is a suitable option because it is highly transparent, and hence, the information will be readily accessible.
Summary
If you wish to obtain higher results from your e-commerce AdWords campaigns, then you can implement the above-mentioned strategies to get a wide range of benefits. As mentioned, there are still a lot of e-commerce businesses that haven’t implemented effective Adword strategies to grow their e-commerce business, and hence, fail to see a high ROI from their marketing. Use this If you wish to obtain higher results from your e-commerce AdWords campaigns, then you can implement the above-mentioned strategies to get a wide range of benefits. As mentioned, there are still a lot of e-commerce businesses that haven’t implemented effective Adword strategies to grow their e-commerce business, and hence, fail to see a high ROI from their marketing. Use this opportunity to gain leverage over your competitors and take more of the market share for your products. GVATE can offer AdWords management to ecommerce companies with monthly budget from $1,000/month to $1,000,000/month. Contact us to for a free adwords consultation.