A “bounce” occurs when someone visits your website and leaves without interacting further with your site. Your bounce rate shows you the percentage of your visitors who bounce off of your site. By default, Google Analytics considers a visitor to have interacted with your site if they visited at least one additional page. The bounce…
Update News Month: May 2019
Harmful Backlinks to AVOID
Specific backlinks should never touch your site. If you decide to use these backlinks, know that your risk for a penalty is much higher. Then you can go on almost any SEO forum and buy backlinks on public networks. These networks will often advertise their service as “private blog networks.” But that’s a lie. There…
Backlink Quality Indicators
Your #1 link building objective should be to get backlinks on websites that are relevant to yours. Since Google doesn’t update PageRank anymore, you have to rely on third-party metrics. And third-party metrics such as Domain Rating (Ahrefs), Trust Flow (Majestic), and Domain Authority (Moz) can all be manipulated. Your goal should be to get…
When to Build Backlinks?
Many people dive into link acquisition before they’ve built a strong foundation. And what you must realize is that a strong foundation (a well-optimized website) makes your link building more effective. Also, when your backlinks are more productive, you don’t need as many to achieve your desired result. And that ultimately saves you time and…
Why are Backlinks important?
In essence, backlinks to your website are a signal to search engines that others vouch for your content. And if many sites link to the same webpage or website, search engines can infer that content is worth linking to, and therefore also worth surfacing on a SERP. So, earning these backlinks can have a positive…
What are Backlinks?
Backlinks are the nitrous of every successful SEO campaign. Also called “inbound links” or “incoming links,” are created when one website links to another. The link to an external website is called a backlink. It is created when an external website links to yours. This why some people refer to them as “external backlinks” or…
Analytics (or Google Analytics) Site Content
Within the site content section of Google Analytics, there are four insightful sub-sections to look at: All Pages Landing Pages Content Drilldown Exit Pages All Pages You will find a list of all the pages on your site that have been viewed during a date range that you specify. If any of your pages…
Analytics (or Google Analytics) Traffic Channels
One of the most insightful aspects of digital marketing is the ability to understand exactly how customers are finding you. This vital element of Google Analytics allows you to determine which marketing efforts are working and what needs to be revised. Google Analytics will enable you to hone in on the performance of different marketing…
Learning Analytics (or Google Analytics)
We use Google Analytics to track data about our visitors and what they do on our sites. Google Analytics at scale Slice Data Into Smaller Date Ranges to Deal With Sampling Issues Google Analytics will only return 500,000 rows of data for any query you send it (with a few exceptions). If you make a…
Analytics (or Google Analytics) Importance:
Google Analytics is an essential digital marketing tool but seriously underused by most businesses. It allows you to measure the results of individual campaigns in real-time, compare the data to previous periods, and so much more. Here are some of the reasons that you should be using Google Analytics to measure the success of your…