If you plan to use email to communicate with an audience whose email address you might not have yet, then you’ll need to start capturing email addresses and building your list from scratch. Fortunately for you, there is a 2-part formula for building your email list that is followed by many of the most successful…
Update News Month: July 2019
What is Email Marketing?
It helps you connect with your audience to promote your brand and increase sales. You can do a lot of things with emails, like sell products, share some news, or tell a story. Also, Email marketing is the single most powerful channel to reach your audience, and it can be used to achieve several different…
Does digital marketing work for all businesses?
Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience’s needs and creating valuable online content. However, that’s not to say all businesses should implement a digital marketing strategy in the same way.
Inbound Marketing vs. Digital Marketing:
Which Is It? On the surface, the two seem similar: Both occur primarily online, and both focus on creating digital content for people to consume. So what’s the difference? The term “digital marketing” doesn’t differentiate between push and pull marketing tactics (or what we might now refer to as ‘inbound’ and ‘outbound’ methods). Both can…
What does a digital marketer do?
Digital marketers are in charge of driving brand awareness and lead generation through all the digital channels — both free and paid — that are at a company’s disposal. These channels include social media, the company’s website, search engine rankings, email, display advertising, and the company’s blog. The digital marketer usually focuses on a different…
How long will it take to see results from my content?
With digital marketing, it can often feel like you’re able to see results much faster than you might with offline marketing due to the fact it’s easier to measure ROI. However, it ultimately depends on the scale and effectiveness of your digital marketing strategy. If you spend time building comprehensive buyer personas to identify the…
What is Digital Marketing?
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. How does a company define digital marketing? Digital marketing is determined by the use of numerous digital tactics and channels…
When is conversation rate optimization (CRO) right for your business?
Once your sales and marketing engine consistently attracts website visitors — and at progressively high amounts — you should start thinking about CRO to convert those visitors into leads for your sales team. Businesses typically have a finite demand for products and services, so it’s imperative that you make the most out of your existing…
CRO Marketing Strategies to Try:
While it’s good practice to include a call-to-action (CTA) in your blog post, these sometimes fail to entice people to take the desired course of action. Another test you should consider is including lead flows on your blog. Landing pages are an essential part of the modern marketer’s toolkit. Sometimes, your website visitors want to…
What Is Conversion Rate and How Do You Calculate It?
Conversion rate is a ratio. It tells you what percentage of visitors to your website convert. The equation is pretty simple: TOTAL TRANSACTIONS / TOTAL SITE VISITS X 100 Let’s say 100,000 people visited your website last month. Of those visitors, 3,000 bought a product. Your conversion rate would be 3 percent (3,000/100,000*100)….