Update News Month: January 2020

Figure: Inbound Marketing – Author: RiseFuel We cannot rely on Inbound marketing as the sole means of generating business. To achieve a more balanced approach, combine inbound efforts with outbound activities such as lead nurturing, lead scoring, and other components of marketing automation. Marketing automation empowers inbound marketers with tools and strategies to convert fans…

We live in a word of information abundance and attention scarcity – and the pace of information creation is accelerating. According to IBM, we now create 2.5 quintillion bytes of data each day — so much that 90% of the data in the world today has been created in the last two years alone. Buyers…