To help HVAC businesses in New York City improve their online marketing efforts, we have put together this list of the top 7 PPC strategies.
HVAC companies are always looking for new ways to generate leads online. In order to stand out, you have to do more than just focus on search engine optimization; you also need pay-per-click (PPC) strategies that will attract the attention of potential customers who are actively searching for your services. Today we’re sharing the top 7 PPC strategies that NY HVAC companies can use to generate leads and increase ROI, along with how you can use these strategies today to start bringing in more business right away!
1. Understand User Intent
Your HVAC company might be suffering from low conversion rates on your pay-per-click (PPC) campaigns. In order to improve your return on investment, it’s crucial to understand the user intent behind the keywords you’re bidding on and how that fits with your marketing strategy overall. Want to boost your PPC campaign performance? If so, you’re going to need to do some research on intent-based advertising. In other words, you need to find out what users are looking for when they search online and then make sure your ads are appearing in those searches (wherever possible). This understanding of user intent PPC strategies HVAC companies should help you out with just that!
2. Select The Right Keywords
If you own or manage an HVAC company and want to run your own PPC campaign, it’s important to choose the right keywords to use. PPC stands for pay-per-click, which means the more people who click on your ad, the more money you’ll pay to Google per click.
Some native aspects of selecting the right keywords:
Check Competition
Negative Keywords
Keyword Match Type
Service-Specific
3. Campaign & Ad Group Structure
PPC (Pay-Per-Click) strategies are an effective way to help your HVAC company stand out among the competition in local SERPs. This guide will teach you how to develop PPC strategies that lead to winning campaigns and successful Ad Groups with an eye towards the quality score and conversion rates, so you’ll have more leads coming in and more money in your pocket at the end of the month.
Here is some sample grouping for your PPC campaign:
Demographics
Ad Groups / Campaign
Keywords / Ad Group
# Ads / Ad Group
4. Write Google HVAC Ads That Get Clicked
Google AdWords is one of the most cost-effective ways to promote your HVAC company and attract new customers to your business. But, with so many companies vying for clicks, how do you stand out from the pack? Follow these PPC strategies HVAC companies should follow to give yourself the best chance of coming out on top in Google AdWords!
Follow these strategies to achieve higher Click-Through Rates and Conversion Rates:
Unique Selling Points
Use Numbers & Special Text
Use Keywords In Ad Copy
Ask A Question In Headlines
Use Call To Actions (CTAs)
5. Effective Landing Pages
Landing pages are an excellent tool to be used in conjunction with pay-per-click advertising campaigns. HVAC companies can take advantage of landing pages to convert more traffic into sales by creating relevant, specific landing pages that target the needs of their most desirable prospects. Here are some effective landing page PPC strategies that any HVAC company can use right away to boost conversions and grow their business.
Landing Page should have:
Clear Contact Information
Keep page load speed below 3 seconds
Include Keywords
Mobile-Friendly
Add Testimonials & Reviews
6. Configure Tracking
Adjusting your PPC strategy in the HVAC industry can help you optimize your budget and improve your ROI (return on investment). These are just some of the most effective PPC strategies that heating, ventilation, and air conditioning companies can use to take advantage of what the search engines have to offer. Start using these PPC strategies today to grow your business! Remarketing campaign allows you to track your visitors with cookies. Overall, this can boost your conversion rate.
7. Use Ad Extensions
Google AdWords has several tools that, if used properly, can be an effective part of your HVAC company’s PPC strategy. These include different ad extensions such as callouts, site links, and location extensions and Google properties such as shopping ads and Google My Business listings. All of these have the potential to boost clicks, conversions, and overall ROI (return on investment).