1. Use Negative Keywords to Filter Out Irrelevant Exposures
One of the best ways to avoid wasting money on irrelevant traffic through pay-per-click advertising is by applying negative keywords to your ad group and campaign levels in Google AdWords. Using negative keywords in your ad groups and campaigns prevents irrelevant traffic from seeing your ads and clicking on them, saving you money.
2. Use Geo-targeting Feature to Reach the Right Clients
As an online advertiser, if you’re not using geo-targeting in your Pay Per Click strategy, you’re missing out on one of the best ways to increase click-through rate (CTR) and reduce your cost per acquisition (CPA).
Geo-targeting, or location-based targeting, is one of the most effective ways to reach the right buyers. Whether you’re running an ad campaign on Google AdWords or Facebook, geo-targeting allows you to find specific customers interested in your product or service based on their location data. This implies targeting those closest to your business and driving more sales at home.
3. Bid for Top Ad Positions To Maximize Clicks
Pay-per-click ads can help boost your business’s website ranking on search engines, giving you better visibility and the ability to reach more customers at the right time with the right message. However, if you don’t choose your bid amount carefully, you could be wasting valuable ad budget or even driving away prospective customers by overspending on an ineffective bid amount. Here are the top pay-per-click strategies to maximize clicks! Many businesses make the mistake of bidding too low, which places them at the bottom of search engine results pages and leaves them with little to no visibility in Google search results. However, by paying more per click, you can get better ad positions and reap the benefits of higher visibility and better conversion rates.
4. Focus On The Right Keyword Match Type for Real Estate PPC
Keyword match types are essential to your success in Pay Per Click (PPC) advertising campaigns, exceptionally how you choose the keywords you will be targeting. Understanding how each keyword match type works and how it impacts your ad can help you select the right match type to maximize your return on investment (ROI). Keyword match types are also referred to as match types or keyword matching options within Google AdWords and Bing Ads, so keep an eye out for that terminology if you ever want to check them out directly.
5. Tracking Your Conversions Early On
Tracking your conversions early on in your PPC strategy can provide valuable insight into what you’re doing right and where you could use some improvement.
The strategies listed below are designed to help you avoid the common mistakes that lead to poor conversion rates, and they can be used together or individually, depending on your goals. If you’re new to pay-per-click advertising, tracking conversions early on will help you figure out what’s working and what isn’t, so you don’t spend more money than you need to on marketing strategies that aren’t paying off for you. By using the advice below, you can optimize your PPC campaign and watch your profits grow.
6. Create An Ad Group for Each Type of House or Theme
Real estate businesses of all sizes can benefit from Google’s Pay Per Click platform to reach potential customers and drive more business to their website. But suppose you want to maximize your return on investment (ROI). In that case, it’s essential to set up an individual ad group for each type of house or theme you specialize in, so you can target your ads toward the people most likely to be interested in that type of property.
7. Create Multiple Ad Copies That Are Keyword Based
To be successful with PPC strategies, it’s essential to create multiple ad copies that are keyword-based, carefully track your campaigns, and regularly check the conversion rates on your landing pages.
8. Create Ad Extensions
Ad extensions are one of the best ways to increase your ROI for pay-per-click (PPC) marketing campaigns. That’s because they give you more opportunities to display more information, like phone numbers and addresses, directly in your ad, which can result in higher click-through rates, more conversions, and more revenue. When used correctly, they’re easy to implement and will help you create ads that convert at higher rates than ever before.
9. Headlines Ad Spend and Conversions
Although Pay Per Click (PPC) can be expensive, it’s one of the most effective ways to get more leads in your real estate company. So how do you get high conversion rates with PPC? The first step is to figure out what keywords are really converting so you can focus on those rather than wasting money on unproductive search terms.
10. Create High-Converting Landing Page For Your Campaigns
Bidding on pay-per-click campaigns can effectively generate leads, but only if you have a strong landing page and the right offer to keep your campaign leads engaged. Here are some ways to create high-converting landing pages, no matter what type of industry you’re in or what kind of campaign you’re running.