Real estate agents are always looking for ways to increase their client base and build a steady stream of local leads. In a marketplace where most home shoppers start their real estate search on the internet, the right SEO strategies and local search engine optimization are crucial for a real estate agent to be productive and profitable.
1: YouTube Business Place
There are many different ways that you can use YouTube to help your business succeed. Whether you need a little bit of extra exposure or you want to expand your business into a global marketplace, YouTube can help you out. If you wish to use the video-sharing site to help you sell more products or you are looking for a new way to market your business to the people in your area effectively, YouTube can be an excellent asset for you to use.
2: Local SEO
The best way to get the most leads is to have the best strategy. Local SEO strategies can help real estate agents outrank the competition and get a constant stream of leads that are ready to buy. SEO, or search engine optimization, is the process of getting your business and website noticed by search engines. Your business page should come up when visitors search for products and services like yours. In addition to high search engine rankings, SEO can help you rank highly on local directories and social media. To get the most out of your search engine presence, you need to create an effective SEO strategy. You can boost your local SEO by setting up your Google map to the best of your ability. Provide your business hour, proper business name, phone number, a layer of services that you offer, and many more.
3: Google Businsess Tools
At GVATE, we understand the need for terrific SEO strategies to help real estate agents. We are a digital marketing agency that offers the best services for real estate agents in the industry. From Google AdWords and Ad-sense to SEO and social media marketing, we have the tools to help real estate agents build a successful business.
The idea of search engine optimization can be overwhelming for new real estate agents. However, the benefits are undeniable. With the right SEO strategies, your real estate website will be more visible on search engines, leading to more traffic and leads for your business!
Real estate agents can’t afford to be left behind by the constant evolution of search algorithms. Local SEO is a complex process that requires continuous effort to ensure your traditional and online marketing strategies work together to create a positive customer experience that leads to more and more home sales. If you have any questions about SEO or any other real estate agent marketing strategies, we’re here to help!
Google offers many tools to help your real estate business succeed online. Those tools include Google My Business, Google Search Console, and Google analytics. If you have an additional ad budget, you can invest in Google Pay Per Click.
4: Google Business Place
Google My business was briefly mentioned in the previous section. A section is dedicated to this because Google My Business is a free and powerful tool, especially for local companies. Google My Business pages can help local home buyers and sellers find you in Google Maps. Use our checklist to help you get all the necessary information and images in place, and change your business name from your Google Maps listing to your website.
Your business name (should match your website URL), phone number, industry, business hours, holiday hours, business description, and business address are the information you need to have ready for your Google my business.
As real estate agents build their online presence, they need to be easily found online with a Google My Business page. The page allows agents to quickly and easily manage their profiles and reviews and can be a valuable tool for building credibility and trust with local home buyers and sellers.
5: Optimize Your Title Tags for realtors
Search engine optimization is one of the most critical factors a realtor can use to help their real estate website rank higher in Google Search results. Using optimized title tags on each web page within their website is the best way to achieve this. As a realtor, you will want to work with an SEO professional to ensure your real estate website has the necessary title tags that will help it to rank highly in Google.
Title tags in real estate websites are the easiest ways to ensure visitors find what they are looking for. When a realtor wants their real estate website to rank higher in search results, they need to optimize the title tags on their web pages.
6: Optimize the Images
We believe that real estate is one of the more exciting industries to use photography. Images can help real estate companies communicate a property’s value proposition and ultimately sell the property. Image optimizations start with the format of the picture. The recommended file format is JPG for large images and png for logos and icons for websites. Next, you want to make sure that you compress your image size to reduce the storage size. Reducing image size can reduce the image’s CO2 footprint as well. Next, you want to provide an alt tag for your image. Finally, make sure that your image file name is also descriptive and well optimized.
7: Mobile-First Indexing
With the growth of mobile devices, you need to create a mobile-friendly real estate website that will make it easier for people to contact you and find homes. With a mobile-friendly real estate website, you can show homes to people driving around and looking for a place to live. They will be able to use their mobile device to see the homes you have for sale and contact you with any questions they may have.
There are a lot of advantages to having a mobile-friendly real estate website. By having a website compatible with mobile devices, you can make it easier for people to find the homes on your website while they are out and about on the road. This is also a great way to get new clients and improve your conversion rate. If you’re interested in creating a mobile-friendly real estate website, please contact us.
8: Local Listing
Understanding your local community is the best way to get started with your local real estate SEO campaign. We’re excited to work with you on making your home or business more visible in your community.
Local SEO is a necessary part of any local business’ marketing strategy. Start your local listing with a listing on Google My Business Page. Other local listings to check out are Zillow, Houzz, Yelp, Yellow Pages, and many more. When you list your business on these websites, ensure that your information is consistent across the different listings. Don’t have enough time to keep your information updated across hundreds of listings? Get in touch with us today.
9: Update Your Real Estate Content
The days of just writing good content are over. Google’s algorithm is constantly changing, and so is how it ranks sites. Businesses must make sure that their content is optimized for search engines. You can do a few things to increase your search engine rankings constantly. First, you should take advantage of video marketing. The video effectively generates a positive response from your viewers, making sense to use it. Another way to improve your search engine rankings is to publish frequently. It is always better to publish more content more often than less content less often. The final tip is to make sure that your content is easy to read. The more readable your content is, the more likely it is to be liked and shared. This can aid your SEO.
Content is still one of the most important factors to consider when creating a new article. It is crucial to the success of your article that the content you generate is not only informative but also engaging. Readers will be more likely to read the entirety of your article if its content is interesting, informative, and well-written. This will give your article a higher chance of ranking well on Google, which will help you reach a broader audience. When writing your article, continue to focus on the use of keywords. However, instead of simply stuffing them into your content, make sure they are naturally woven in.
Your content needs to be helpful, engaging, and relevant to your target audience to rank high on search engines.
10: Video Marketing
Did you know that real estate listings with video get over 400% more inquiries than those without? The data shows that homes with video footage get the most inquiries and generate the highest rates of showings. With this kind of an edge on the market, it’s no wonder real estate listings with video are becoming more and more popular. As a real estate broker, you can utilize video footage in many different ways to benefit your business.
It’s clear to see that more and more people are using video as a way to showcase their homes for sale. In today’s market, it’s clear that having a video is one of the best ways to sell a home. After all, potential buyers are already turning to the internet to get information. 93% of home buyers start their home search online.
Still have questions about your real estate website SEO, please click the contact us button at the top of the page to inquire about our SEO and PPC services.