-by Seun Ajanwachuku
A Logo is a simple yet powerful tool that your business can use to attract customers/clients without much marketing and more powerful is the logo design itself. Your logo is a quick summary of what your business is all about and what it has to offer the customer/client who’ll be using the services that your business has to offer. Creating the right logo for your business requires careful planning, research of competition’s logo concept, ideas and the right designer. A quick look at McDonald’s and Allstate’s logo will generate a positive emotional response from the customer towards the company. By the end of this article, you should have a fair knowledge of how to design a business logo.
Before you start thinking about creating a logo, it is crucial to understand the different kinds of logos that are out there. These logo formats are font-based logo, illustrative logo, and abstract graphic symbol logos.
-Font-based logo format simply use type treatment with some deviation to help create a distinct identity. An example of that is Sony’s and Samsung’s Logo.
-Illustrative Logos utilize an illustration to convey the brand image of the company. An example is when a logo uses an umbrella, diamond, or raindrops to convey its message.
-Abstract graphic symbol logos are the type that use a special graphic that is tied to the company’s brand image. Company age and popularity plays a big role in the effectiveness of these kind of logos.
Let’s get started with the 10Steps explaining how to create a logo!
1. Start out by researching the kind of logo type and concept that your competitors are using. From your findings, find out how you can make your logo better than your competitor’s logo.
2. Find out the kind of reaction that you want out of your customers/clients when they see your logo. Do you want a logo that has a soft, mild or serious look to it? You can use the most successful of your competitors as a point of reference to optimize the effectiveness of your final decision.
3. Make sure that your logo is scalable. Also ensure that it can be printed in black and white without losing its visual appeals. Make sure that when you enlarge or minimize your logo, it’ll still be recognizable by the naked eye. More importantly, when you are ready to make your website, you want to make sure that your logo favicon will be bold and easy to see despite its small size.
4. If your business name incorporates a pre-existing word, you want to make sure that the meaning of that word or the first or last letter or a combination of the first and last letter are used in your logo. For the sake of creativity, you can also accent the letters to provide some dynamics to the logo.
5. If you can, use the business logo to illustrate the kind of service that the business provides or the rate or speed at which it does so. If the business provides a reliable and fast service, you can find illustration to depict this in your logo. This is essential for immediate impression. First impression is everything!
6. Use original art to create your logo and make sure that you stay as far away as possible from existing arts. More specifically, avoid using clip arts. Doing so will make your brand look cheap and inseparable from other companies.
7. The logo should be designed in a manner that’ll allow it to stay current for at least 10 years. Constant changes to your logo might confuse your customer and potentially make it hard for them to remember why your business is different from other competition’s business.
8. Golden rule: Make sure that you don’t use more than three colors in your logo design. Going over this number will increase your print cost and will make black and white prints hard to recognize.
9. Hire a designer with a portfolio to help you design your logo. GVATE has highly experienced logo designers with over 5 years worth of experience. Our Logo fee starts at $250. Contact us now for a free quote.
10. Always protect your creations and this applies to your logo as well. You can file for a trademark here at the U.S Patent and Trademark Office Web Site. After you trademark your logo, the next thing to start doing is printing on any and every place/surface that showcases your business. Example of places are in your emails, websites, letterhead, banners, trucks etc. For more information, feel free to subscribe to our newsletter below and email us through our contact form.