Taking technology content marketing as an example shows that key trends are a more strategic approach with many businesses now having a holistic strategy to support audience engagement and commercial goals of leads and sales; Focus on content quality based around the more in-depth understanding of personas; New roles and structure to support content marketing activities as investment increases, and Improved measurement of content marketing effectiveness.
CONTENT MARKETING
What Did You Hear About Content Marketing?
When you hear “content marketing,” do you think brand strategy, SEO, or product information? Or do you realize it is less about your business and more about your target audience?
There are so many things that can catch the eye of a customer searching the web for a product or service. Examples are an excellent ad copy, a cool website, cheap products or quality product branding. However, none of these remarkable marketing strategies retain the attention of the target audience more than valuable, educational information in which the viewer is interested. Thus, the strategy and marketing tool used to educate, inform, and increase the knowledge-base of a specific audience is what is known as content marketing. Content marketing may not necessarily promote your brand, raise product awareness or market your new services. It is instead focused on the educational needs of the audience.
A great example is the emails you receive from a restaurant or an international service provider informing you of the latest scientific discoveries on food or the government’s newest legislation in the
consumer industry. What all of these implies is that content marketing will be long-term, consistent, factual and engaging.
10 Benefits of Effective Content Marketing
While content marketing may sound like intellectual philanthropy to you, it poses some great benefits for your business and of course, to your audience.
Here are the 10 most significant benefits of content marketing:
It builds customers’ trust and loyalty for your brand
Enhances communication between the audience and your business
Improves the level of knowledge and information of the readers
It makes your brand become more credible, trustworthy and an authority to be reckoned with
It promotes brand visibility by generating and retaining traffic to your online sites
Builds a lasting relationship with your audience
It significantly improves Search Engine Optimization
It focuses on people and not profits or business advantage, and this increases the value
customers would place on it
Gives the brand a distinct voice in the industry
Increases popularity of the brand
Do’s and Don’ts of Content Marketing
As you can see already, content marketing is excellent and a big stride for any business but only if they get it right. So, we compiled some tips for you on how to have an effective content marketing model.
The Do’s
Reducing the scope of writing to a specific audience, e.g. fashion industry, jewelry, office owners.
Creating a long-term strategy/goals
Research about your audience and providing relevant content
Addressing frequently asked questions/new developments within the industry
Use a brand voice and style
The Don’ts
Writing to release a new product or provide product information
Writing for promotional purposes
Creating long and boring write-ups
Abandoning focus and direction of content marketing strategy, i.e. impulsive writing
Releasing outdated or incorrect information
What is Content Marketing Strategy?
Just like it sounds, a content marketing strategy is a structural model employed both by old companies and modern-age businesses to create focused and pre-determined (educational) information
for a specific audience. It is usually designed as a long term structure with set dates and contents to release on such times. It may also include the means of releasing such information to that audience.
How Can You Engage Effective Content Marketing and Strategy?
Historically, companies often hired writers to do content marketing for their businesses. But as the internet evolved, Search Engine Optimization metrics, analytics and many more kicked into the playing field, many modern companies are now taking advantage of outsourced content marketing firms.
What this means is that a content marketing strategy will be much more effective and gather more wins in the fierce competitive e-Commerce space when they are structured and managed by dedicated SEO
firms that are proven in the business.
The SEO firm will manage what content to release per week, create optimization strategies, build focus, drive more online traffic, generate new leads, engage customers and ultimately gain their unwavering loyalty.
So, it becomes easy-peasy to have an effective content marketing strategy when you have a good SEO firm doing the whole work while you concentrate on your business and making of profits. Make a wise choice; educate your target audience without regrets.
SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized a web site is more likely to have more customers and make more sales.