Google Adwords is the advertising platform of Google, where ads are served to users when they perform a search. Immediate benefits of Google Adwords is that it improves the visibility of the brand & brings in faster results.
Update News Month: April 2019
Adwords Meaning:
Adwords (Google Adwords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The Adwords program enables businesses to set a budget for advertising and only pay when people click the ads.
The Launch of Adwords:
AdWords came out of a roughly month-long beta with about 350 advertisers in October 2000.
Content marketing:
Taking technology content marketing as an example shows that key trends are a more strategic approach with many businesses now having a holistic strategy to support audience engagement and commercial goals of leads and sales; Focus on content quality based around the more in-depth understanding of personas; New roles and structure to support content marketing…
Analytics and reporting
Systems such as Google Analytics and Adobe Analytics are relatively static in terms of reports and functionality. The primary trend here is using softer measures to get customer feedback. Another trend here is the adoption of dashboard reporting and analysis systems. Systems to gather unstructured feedback from customers are also increasing in popularity with larger…
Email marketing and marketing automation:
Finding innovation in email marketing techniques is the most challenging. Most email marketing techniques are well established and most recent trends related to improving relevance and interactivity on a smartphone. This benchmarking email experiences of retail and travel brands give a good summary of the state of the art. #email #marketing #automation #innovation #trends
Search marketing trends: Google’s Speed Update
Google’s Speed Update, penalizes slower sites. We can expect Google will change the weighting on the algorithm to affect more sites that don’t improve their speed within time. The importance of the features integrated into the organic SERPS of which related questions are currently at an all-time high with images and featured snippets remaining important….