Google’s Speed Update, penalizes slower sites. We can expect Google will change the weighting on the algorithm to affect more sites that don’t improve their speed within time. The importance of the features integrated into the organic SERPS of which related questions are currently at an all-time high with images and featured snippets remaining important. The prominence of these features shows the importance of understanding and answering the questions your audience ask as a more conversational search develops via smartphone and voice-activated smart speakers. #search #marketing #trends #speed #google #penalise #slow #algorithm #serps