In most cases, you should use an alt-text for images, but there are some exceptions where you should leave the alt-text blank. Important note: never remove the alt-attribute, that would mean breaking the HTML-standard. But you are allowed to set it to an empty string, that is: alt=””
Google Images is a way to discover information on the web visually. Users can quickly explore information with more context around images with new features, such as image captions, prominent badges, and AMP results. By adding more context around images, results can become much more useful, which can lead to higher quality traffic to your…
Appropriate alternative text depends heavily on the image’s context. Alt text of a functional image (e.g., an image within a link) should describe the function as well as the content. Decorative images still need an alt attribute, but it should be null ( alt=”” ).
Alt text offers you another opportunity to include your target keyword. With on-page keyword usage still pulling weight as a search engine ranking factor, it’s in your best interest to create alt text that both describe the image and, if possible, includes a keyword or keyword phrase you’re targeting.
What is the alt text? Alt text (alternative text), also known as “alt attributes”, “alt descriptions,” and technically incorrectly as “alt tags,” are used within an HTML code to describe the appearance and function of an image on a page. Adding alternative text for images is the first principle of web accessibility. It is also…
