It is essential to create a schedule that will consistently turn out fresh and relevant content to continue to engage your audience. Keep in mind that your theme should be focused on customer issues, not on your business. And don’t forget to set aside time for analysis weekly. This step will aid you in understanding…
Figure: Inbound Marketing – Author: RiseFuel We cannot rely on Inbound marketing as the sole means of generating business. To achieve a more balanced approach, combine inbound efforts with outbound activities such as lead nurturing, lead scoring, and other components of marketing automation. Marketing automation empowers inbound marketers with tools and strategies to convert fans…
We live in a word of information abundance and attention scarcity – and the pace of information creation is accelerating. According to IBM, we now create 2.5 quintillion bytes of data each day — so much that 90% of the data in the world today has been created in the last two years alone. Buyers…
In our fast-paced society, where the Internet and social networking shape our daily decisions, customers are exposed to more information than ever. This phenomenon is not only making them more educated but also is causing a change in buying behaviors. As a result, B2B and B2C marketing efforts must be adjusted to respond to this…
Inbound Marketing is a critical component of the new rules of marketing. Creating compelling and valuable content and distributing that content through a variety of online channels, as well as getting active in online communities, are essential for all companies today.
