In essence, backlinks to your website are a signal to search engines that others vouch for your content. And if many sites link to the same webpage or website, search engines can infer that content is worth linking to, and therefore also worth surfacing on a SERP. So, earning these backlinks can have a positive…
SEO BLOG
What are Backlinks?
Backlinks are the nitrous of every successful SEO campaign. Also called “inbound links” or “incoming links,” are created when one website links to another. The link to an external website is called a backlink. It is created when an external website links to yours. This why some people refer to them as “external backlinks” or…
Analytics (or Google Analytics) Site Content
Within the site content section of Google Analytics, there are four insightful sub-sections to look at: All Pages Landing Pages Content Drilldown Exit Pages All Pages You will find a list of all the pages on your site that have been viewed during a date range that you specify. If any of your pages…
Analytics (or Google Analytics) Traffic Channels
One of the most insightful aspects of digital marketing is the ability to understand exactly how customers are finding you. This vital element of Google Analytics allows you to determine which marketing efforts are working and what needs to be revised. Google Analytics will enable you to hone in on the performance of different marketing…
Learning Analytics (or Google Analytics)
We use Google Analytics to track data about our visitors and what they do on our sites. Google Analytics at scale Slice Data Into Smaller Date Ranges to Deal With Sampling Issues Google Analytics will only return 500,000 rows of data for any query you send it (with a few exceptions). If you make a…
Analytics (or Google Analytics) Importance:
Google Analytics is an essential digital marketing tool but seriously underused by most businesses. It allows you to measure the results of individual campaigns in real-time, compare the data to previous periods, and so much more. Here are some of the reasons that you should be using Google Analytics to measure the success of your…
How Does Google Analytics Collect Data?
How Does Google Analytics Work? Google Analytics is a free Web analytics service that provides statistics and necessary analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account. Google Analytics features include: • Data visualization tools including a dashboard, scorecards and motion charts, which…
When not to use an alt-text:
In most cases, you should use an alt-text for images, but there are some exceptions where you should leave the alt-text blank. Important note: never remove the alt-attribute, that would mean breaking the HTML-standard. But you are allowed to set it to an empty string, that is: alt=””
Google’s Image Recommendations:
Google Images is a way to discover information on the web visually. Users can quickly explore information with more context around images with new features, such as image captions, prominent badges, and AMP results. By adding more context around images, results can become much more useful, which can lead to higher quality traffic to your…
Learning Alt Text (Alternative Text):
Appropriate alternative text depends heavily on the image’s context. Alt text of a functional image (e.g., an image within a link) should describe the function as well as the content. Decorative images still need an alt attribute, but it should be null ( alt=”” ).