Breadcrumbs have some influence on user behavior, but are breadcrumbs good for SEO? The answer is yes, although they won’t provide a magical boost to your SEO results. The improvements will create a better user experience, leading to high page ranking. You can boost your ranking by showing breadcrumbs in the meta description, too. Be…
SEO BLOG
What is Breadcrumbs?
A breadcrumb trail is a useful tool for both web designers and SEO experts. It helps Google bots to understand the website hierarchy better, and it allows users to comprehend their current position on the site. However, not all websites implement this navigation tool. Perhaps many do not consider it to be necessary because of…
How to lower high bounce rates?
The only way of reducing your bounce rate is by amping up the engagement on your page. There are two ways of looking at the bounce rate from a traffic perspective and a page perspective. If specific traffic sources have high bounce rates, then you need to look at the expectations of the visitors coming…
How to interpret bounce rates?
The height of your bounce rate and whether that’s a good or a bad thing depends on the purpose of the page. If the use of the page is purely to inform, then a high bounce rate isn’t a bad thing per se. Of course, you’d like people to read more articles on your website,…
How does Google Analytics calculate bounce rate?
Bounce rate is single-page sessions divided by all courses or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server. In other words, it collects all sessions where a visitor only visited one page and divided it by all…
Why is Bounce Rate significant?
As of 2016, RankBrain was the third-most important ranking factor of Google’s algorithm. If you’re not familiar with RankBrain, its primary purpose is to improve search results for users by better understanding their search intent. If a user clicks on your page and leaves without any interaction, that could signal to RankBrain that your site…
What is a bounce rate?
A “bounce” occurs when someone visits your website and leaves without interacting further with your site. Your bounce rate shows you the percentage of your visitors who bounce off of your site. By default, Google Analytics considers a visitor to have interacted with your site if they visited at least one additional page. The bounce…
Harmful Backlinks to AVOID
Specific backlinks should never touch your site. If you decide to use these backlinks, know that your risk for a penalty is much higher. Then you can go on almost any SEO forum and buy backlinks on public networks. These networks will often advertise their service as “private blog networks.” But that’s a lie. There…
Backlink Quality Indicators
Your #1 link building objective should be to get backlinks on websites that are relevant to yours. Since Google doesn’t update PageRank anymore, you have to rely on third-party metrics. And third-party metrics such as Domain Rating (Ahrefs), Trust Flow (Majestic), and Domain Authority (Moz) can all be manipulated. Your goal should be to get…
When to Build Backlinks?
Many people dive into link acquisition before they’ve built a strong foundation. And what you must realize is that a strong foundation (a well-optimized website) makes your link building more effective. Also, when your backlinks are more productive, you don’t need as many to achieve your desired result. And that ultimately saves you time and…