Conversion rate optimization (CRO) is the process of enabling people to take action when they visit a website. By designing and modifying some aspects of a webpage, a business can increase the chances that site visitors will “convert” into a lead or customer before they leave. Many websites are designed to convert website visitors into…
SEO BLOG
What’s a Good CPC in AdWords?
Your AdWords ROI is determined by how much you are paying for clicks and the quality of the traffic you get from those clicks. You don’t just want traffic at any price; you want affordable traffic that drives significant value for your business. The average cost per click varies depending on your industry, your business…
Lower Your CPC While Maintaining Value:
AdWords advertisers want to control their CPC while improving the quality of visitor traffic, so the money they spend on ad clicks is worthwhile. Your average CPC can be significantly lowered by improving your Quality Score.
Google AdSense:
Web site publishers can contract with Google to place ads on their site. The ads can contain a combination of text, images, or videos. Google decides what type of ads to run on a given site, based on the amount of traffic that it receives, the kind of content or subject matter, and the number…
How Price Impacts Cost-Per-Click?
For those advertising on search engines, the product or service being advertised is the single most significant contributor to cost-per-click. Most online ad platforms are auction-based. Advertisers determine how much they’re willing to pay for each click, and those who are willing to pay more get their ads placed higher on the page or are…
What Is CPC?
Cost per click, or CPC, is the amount you pay for each click on one of your PPC ads in platforms such as Google AdWords or Bing Ads. Your cost per click is determined by several factors, including your maximum bid, your Quality Score, and the ad rank of other advertisers bidding for the same…
When a Low CTR Is OK:
Since CTR is so important, you optimize all of your ads for CTR, and not forget about other metrics, like conversion rate. Success in PPC is not about Ad Rank and CTR. Always focus on business metrics first, and CTR second. There are times when a low CTR is OK – and maybe even a…
How CTR Impacts Quality Score:
Quality Score is a measure of an advertiser’s relevance as it relates to keywords, ad copy, and landing pages. The more relevant your ads and landing pages are to the user, the more likely it is that you’ll see higher Quality Scores. Quality Score is calculated by the engines’ measurements of expected click-through rate, and…
How CTR Impacts Ad Rank:
CTR is not just an indication of how relevant your ads are to searchers. CTR also contributes to your Ad Rank in the search engines. Ad rank determines the position of your ad on the search results page. The top position doesn’t go to the highest bidder. It goes to the advertiser with the highest…
What Is a Good CTR?
CTR is relative to: • Your industry. • The set of keywords you’re bidding on. • Individual campaigns within a PPC account. It isn’t unusual to see double-digit CTR on branded keywords when someone is searching for your brand name or the name of your branded or trademarked product. It also isn’t unusual to…